Business software for coaches
Coach your clients. FitFocus runs the rest.
Programs, nutrition, messaging, booking, payments and a client app under your brand. One platform for online coaches, PTs, studios and gyms.
Part of the Hale Health ecosystem.
Coaching businesses on FitFocus
and moreThe platform
Less admin between sessions.
Run your whole coaching business from one workspace: programs, nutrition, messaging, scheduling, and your branded client app, working as one system.
Templates, scheduled check-ins and a proper inbox take on the copy-paste, the chasing of check-ins and the rewriting of programs, so you spend less of your week on admin.
- Program templates and progressions you write once and reuse
- Scheduled, recurring check-ins that run themselves
- Messaging inbox with snooze, search and saved replies
- Program builder
Design a month of programs in 20 minutes. Templates, periodisation, and drag-and-drop that actually behaves.
- White-labelled client app
Your clients download your app, not ours. iOS and Android, under your brand.
- Messaging
Coaching chat that isn't buried under pizza photos from your group chat. Voice notes, broadcasts, templates.
- Nutrition coaching
Meal plans, macro targets, check-ins and habits. Without MyFitnessPal as a dependency.
- Health & progress data
Wearable syncs, progress photos, measurements. Show clients their own progress, so they stay.
- Scheduling & payments
Sessions, packages and billing. No more Calendly-plus-Stripe-plus-Google-Calendar.
- CRM
Enquiry forms, a pipeline with your own stages and a reminder for every follow-up.
- Email marketing
Email your contacts and segments from your own domain.
- Websites
A site on your own domain, with your enquiry page built in.
- Automations
Follow-ups and client journeys that run on their own.
Your brand
Your clients download your app, not ours.
Ship a client app under your own name, icon, colours and splash screen. The kind of premium touch that justifies premium pricing, without you writing a line of mobile code.
Retain clients
Keep clients engaged long enough to get results.
A coaching app that clients actually open is the single biggest lever on retention. Premium UX, their coach's branding, and progress they can see, all in one place.
- Progress dashboards clients check weekly
- Push notifications for check-ins, programs and messages
- Workouts, nutrition and chat in one app (no tool-hopping)
FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.
Melissa Wu
Gym owner & 5x Olympian · HRDKAW Strength
FitFocus has given me back time and headspace to grow my business. It's like having a whole team behind you.
Nick Hogan
Personal trainer · STEALTH Conditioning
The program builder is so good, and the messaging lets me create a real work-life balance for me and the business.
Jonathan Ray
Strength coach · Underdogs SC
Switching?
Coming from another platform?
FAQ
Questions people ask before they book
A few hundred US dollars a month, billed annually on a 12-month term. There's one plan with every feature and unlimited clients, and no per-client fees. We give you the exact price on your demo call. Stripe charges its own processing fees on payments your clients make, and you can pass card fees on to clients if you'd rather not absorb them.
Both, on the same plan. A solo coach gets the whole platform. A business with several coaches adds Admin and Coach roles, a shared inbox, shared templates and an assigned coach for each client. Client records belong to the business, so they stay when a coach leaves. See FitFocus for gyms and studios.
Twelve months, billed annually. There are no monthly plans. We walk through the terms on the demo, and the full terms of service are public.
An app with your name, icon, colours and splash screen, downloaded from the App Store or Google Play. It runs on iOS 15 or later and Android 11 or later. Clients log workouts and food, complete check-ins, message you and join your community in it, and your notifications and emails arrive under your brand. More on the client app.
Yes. Clients can connect Apple Health or Health Connect, and wearables such as Oura, Whoop and Garmin. You see their sleep, readiness and HRV, and activity next to their training, along with body measurements and progress photos from check-ins. More on health data.
Yes. FitFocus connects to your own Stripe account, so client payments go to you. You can sell programs, meal plans and memberships one-off or by subscription, and charge for sessions people book.
On Microsoft Azure in Australia. Data is encrypted in transit and at rest, and each workspace is kept separate from every other. A few of the providers we use are overseas, and they're listed on our subprocessors page. More on security.
It's a 30-minute video call with the FitFocus team. We ask how you coach and how many clients you have, then show you the coach side and the client app with your business in mind. You get the exact price and answers to whatever you came with. Book a demo.
See FitFocus with your own clients in mind.
A 30-minute demo with a real coach on our team. We'll walk through FitFocus with your client count, programs, check-ins and branding in mind.
- Live walk-through of the coach app and white-labelled client experience
- Your questions answered
- A clear picture of what day one looks like
Prefer email? support@fitfocus.io