Fitness and wellness management software
Coach your clients. FitFocus runs the rest.
FitFocus is fitness and wellness management software for centres, studios and gyms, and for the coaches and trainers inside them. Programs, nutrition, messaging, scheduling and client records sit in one workspace, under your brand, so the hours you spend on administration go back into your members.
Part of Hale Health, trusted by 45,000+ coaches worldwide.
Coaches and gyms choosing FitFocus
and morePricing
One plan, every feature, priced to pay for itself.
Billed annually, $3,588 USD / year.
No tiers, no per-client fees, no add-ons. We onboard new coaches in small groups, so the reduced priority rate is open right now and locks in for your first 12 months. At the rates most coaches charge, it pays for itself with one or two clients. Book a demo to claim a spot before it's gone.
The platform
Save 8 hours a week you used to spend on admin.
Run your whole coaching business from one workspace: programs, nutrition, messaging, scheduling, and your branded client app, working as one system.
Coaches tell us FitFocus cuts an evening a week of copy-paste, chasing check-ins and rewriting programs. Templates, scheduled check-ins and a proper inbox do the routine work so you don't have to.
- Program templates and progressions you write once and reuse
- Scheduled, recurring check-ins that run themselves
- Messaging inbox with snooze, search and saved replies
- Program builder
Design a month of programs in 20 minutes. Templates, periodisation, and drag-and-drop that actually behaves.
- White-labelled client app
Your clients download your app, not ours. iOS and Android, under your brand.
- Messaging
Coaching chat that isn't buried under pizza photos from your group chat. Voice notes, broadcasts, templates.
- Nutrition coaching
Meal plans, macro targets, check-ins and habits. Without MyFitnessPal as a dependency.
- Health & progress data
Wearable syncs, progress photos, measurements. Show clients their own progress, so they stay.
- Scheduling & payments
Sessions, packages and billing. No more Calendly-plus-Stripe-plus-Google-Calendar.
- Leads & intake
Capture enquiries, qualify, intake, onboard, a CRM that understands coaching.
Your brand
Your clients download your app, not ours.
Ship a client app under your own name, icon, colours and splash screen. The kind of premium touch that justifies premium pricing, without you writing a line of mobile code.
Retain clients
Keep clients engaged long enough to get results.
A coaching app that clients actually open is the single biggest lever on retention. Premium UX, their coach's branding, and progress they can see, all in one place.
- Progress dashboards clients check weekly
- Push notifications for check-ins, programs and messages
- Workouts, nutrition and chat in one app (no tool-hopping)
FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.
Melissa Wu
Gym owner & 5x Olympian · HrdKAW Strength
FitFocus has given me back time and headspace to grow my business. It's like having a whole team behind you.
Nick Hogan
Personal trainer · Stealth Conditioning
The program builder is so good, and the messaging lets me create a real work-life balance for me and the business.
Jonathan Ray
Strength coach · UnderdogSSC
Switching?
Coming from another platform?
FAQ
Questions coaches ask before they book a demo
Your clients download an app that has your name, your icon, your colours and your splash screen. FitFocus is invisible to them, they interact with your brand every day.
Yes. For the major platforms (Trainerize, TrueCoach, Everfit and more) we have a concierge migration where we import your exercises, programs and client list. Most coaches are fully switched within a few days.
A typical single-coach workspace is live the same day. A multi-coach gym with full branding is usually 1-2 weeks with dedicated onboarding support.
Yes. Meal plans, macro targets, habit check-ins and food logging are all in the platform, you don't need to bolt on MyFitnessPal or a spreadsheet.
When you cancel, your workspace is closed at the end of your billing term. We don't offer a self-serve data export. Account data is retained in line with our Privacy Policy and permanently deleted on request, contact our team if you need to access specific records before then.
FitFocus is billed annually: you commit to 12 months when you sign up, and your rate is locked for that term. There are no monthly plans and no per-client fees. Gyms running multiple coaches talk to us directly about team terms.
Both. FitFocus ships one plan, every feature, unlimited clients, from $499/month billed annually. Solo coaches, online coaches, PTs, and gym owners all work from the same platform. Gyms running multiple coaches talk to us about team pricing.
See FitFocus with your own clients in mind.
A 30-minute demo with a real coach on our team. We'll walk your specific setup, client count, programs, check-ins, branding, and show you exactly what a switch looks like, including the concierge migration that gets you coaching in FitFocus within days, not weekends.
- Live walk-through of the coach app and white-labelled client experience
- Your questions answered by someone who's onboarded hundreds of coaches
- A clear picture of migration, timeline, and what day one looks like
Prefer email? support@fitfocus.io