Features
Program a full roster before your first coffee
Stop losing Sundays to spreadsheets. Draft, clone, and personalise periodised programs in a builder made for how coaches actually work, then ship them straight into your branded client app.
What you get
Why coaches pick Program Builder
Reclaim your weekends
Programming that used to eat a Sunday afternoon now fits between two client calls. Clone a block, swap the accessories, ship. The time you save goes back into coaching, or into taking on more clients.
Personalise without starting over
Give every client an individualised program without writing each one from scratch. Templates hold your methodology; you tweak only the 10% that is theirs.
Keep clients paying for longer
Progressive overload, deloads, and check-in weeks are built in, so clients feel like they are moving forwards instead of cycling the same four weeks. Clients who keep progressing keep renewing.
Scale past 30 clients without dropping quality
The coaches on FitFocus run rosters of 60, 80, even 120 clients with the same programming quality they delivered at 20. The builder is the reason why.
Templates
A library that knows how you program
Start from your own templates, hypertrophy blocks, strength cycles, rehab progressions, or from coach-authored starting points. Every exercise, rep scheme, and RPE target lives in one canonical structure you can clone across your roster in a click.
- Save any program as a reusable template
- Full exercise library with demo videos and coaching cues
- Clone from client to client without copy-paste errors
Foundations 4-week
New-client onboarding
Hypertrophy block A
Muscle gain phase
Cut to holiday
Sustainable fat loss
Half-marathon
21.1 km race build
Strength + running
Hybrid athlete
Busy-parent 3-day
Maintain with minimal time
Periodisation
Block periodisation without the spreadsheet maths
Drag weeks around, shift deloads, adjust intensity waves, and watch every downstream session update itself. The builder handles the bookkeeping so you stay focused on the programming decisions that actually move the needle.
- Drag-and-drop weeks, days, and sessions
- Automatic deload and test-week scheduling
- Per-client progressions applied at assignment
Feedback loop
Every session a client logs becomes data you can program against
When a client completes a workout in your branded app, RPE, weights, and notes flow straight back into the builder. You see where the program is landing and where it is not, before the next check-in.
- Live session completion and RPE feedback
- Personal-best alerts surface progress worth celebrating
- One-tap swap when a client reports a tweak or tight shoulder
Exercise library
Back squat
How coaches actually use the builder
Most coaches we onboard settle into the same rhythm within two weeks.
Build your template library
Port your existing blocks in, we will help, so your methodology is captured once.
Assign and personalise
Clone a template to a client, swap the 10% that is individual, and ship.
Review the logs
Monday morning, scan who hit their numbers and who needs a call. Adjust from the same screen.
Keep exploring
Related features
White-Label Client App
Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.
Health Data and Progress Tracking
Wearable integrations, body metrics, and progress photos in one dashboard, so you can prove your coaching works and clients can see it too.
Nutrition Coaching
Deliver macro targets, meal plans, and food check-ins inside your branded coaching app, without stitching together MyFitnessPal, Sheets, and a shared Dropbox.
Questions
Frequently asked
Yes. Our concierge onboarding team moves your existing templates and active client programs across as part of the switch, so you are coaching in FitFocus within days and never rebuild a single program by hand.
Both. You can structure by week, by day, or by session, and apply deload and test weeks with one click. Coaches running conjugate, DUP, and classic linear progressions all use the same canvas.
Clients open your white-labelled app, see today's session with video demos and prescribed loads, then log in real time. No PDFs, no emails, no WhatsApp attachments.
Edit the program and the changes push to the client instantly. You can also swap a single exercise for a single client without touching the template.
Yes. Assign one program to a squad, a class, or an entire gym. Every athlete still logs individually and you see their data side by side.
Yes, hundreds of exercises with demo videos and coaching cues, and you can upload your own clips under your brand.
See FitFocus with your clients in it
Book a 30-minute demo. We'll show you the platform and wire up your workspace.